East London’s very own Kojey Radical has dropped a run of limited edition tee’s in collaboration with Kopparberg – and we love everything about it! The release marks the launch of Kopparberg’s brand new dark fruit rum and is in support of the Music Venue Trust. This really is a celebration of independence, in support of independence.
Who better to collaborate with Kopparberg to design a tee than Kojey Radical, a through and through creative, known for his progressive style in both music and fashion. With a black long sleeve as the foundation, we see Kojey add his unique flair and style to a classic silhouette. His bold design draws inspiration from Kopparberg’s new dark fruit rum. The t-shirt depicts a masked character encircled by wolves with the words ‘We Are Different in the Dark’. Kojey says:
‘This artwork is a symbol of feeling like a superhero when creating, with the intention of making others feel that same energy when they’re interacting with the creation, be it music, videos, or visual art.’
Make sure you don’t miss out on this incredibly cool piece as there are only 500, and once they are gone that is it! They are currently available to purchase on Everpress; a platform that champions independent artistic talent. All sales profits will go directly to the Music Venue Trust; a charity helping to financially support independent music venues, as well as providing information on alternative sources of aid. This is clearly personal and important to Kojey, as he expresses the importance of the role, that independent venues have played in his journey as an artist. He said:
‘I attribute a lot of my success to performing at small and independent venues in London and when Kopparberg, as an independent brand with a love of music, approached me to collaborate, it seemed like the perfect way to show my support’
This is the perfect way to support the live music industry which needs us now more than ever!
Check out Kojey’s latest video Progression Freestyle 1 below.